Michael Bloomberg on His Game Plan for Trump Political Ads and the Super Bowl

-These ads
that you’re running now. You spent I think I said $240
million or something on ads. You’re running them,
and what I’ve read and seen online and stuff
is that you pick exactly where to air these ads,
meaning — This is what I heard, and you
don’t have to say yes or no. That if Donald Trump
happens to be in Washington, there’s extra ads in Washington. -Yes, you can do that,
but you also have different ads for different parts
of the country because different parts
of the country have issues that
they really care about. And so it’s exactly the same as
if you were selling a product. You try to target the ads to
where your likely customers are. And there’s a whole science
about this, and that’s what Facebook
and companies like that — They sell information so you
know where to send your ads, and every company does it,
and every campaign does it. -Yeah, and you — I think
you’re getting under his skin a little bit because —
-Well, I sure hope so. I’m trying.
-He’s given you a nickname, and once you get that,
you’re off to the races. [ Laughter ] -Look, if you get under his skin
and he comes back at you, it is because he thinks
that you can beat him. -Hmm.
-That’s what gets him going. And I do think that I know how
to compete with Donald Trump and beat him. And what I’ve got to do is get
through the Democratic primary so that I have that opportunity. -You’re running a Super Bowl ad.
-Super Bowl ad. -Yeah, that’s a major —
That’s a big deal. -No Clydesdales. -Oh, come on!
No spoilers. Yeah. But what will we see?
Why do a Super Bowl ad? -Well, I can’t tell you,
because if I told you, I’d have to shoot you,
but I wouldn’t want — -Appreciate that. Thanks.
-Yeah. No, the Super Bowl, because an enormous number
of people watch it, but also the press writes
about the ads in advance. They all know what the ads are
because everybody tells them ’cause you want
to get more publicity. And with all the people watching and all the extra publicity
about it, it’s worth the money. At least that’s the argument. But this is an ad
that is a very serious ad. It’s not about selling
corn chips and beer. -Mm-hmm.
-It is a serious ad about an issue that I think
the country does care about and should care about. And so whether
I get elected or not, I want people to understand
what we have to do to make this country better. [ Cheers and applause ] -You are — Your numbers are going up. You’re going up in the polls.
-Yeah. -One recent poll said that
I think you’re polling fourth. -Yeah.
-Do you pay attention to these polls and…?
-A little bit. It’s nice when the numbers
come out in your favor. When the numbers
aren’t in your favor, you say the polls don’t matter. -[ Laughs ] Yeah.
It’s like winning an Emmy. -Exactly right. You can’t
sit there all the time — Well, you’ll win an Emmy, yeah.
-Thank you. Thank you. -If I voted,
you’d be in good shape. -Thank you. I appreciate it.
All right. -No, but you have to go and
you have to just keep focusing. What I’m going to do is try
to visit as many people in as many states as I can,
answer their questions, tell them why I think
they should vote for me, why I can do the job based on my experience before
as mayor. And if they do, they do, but you can’t sit there
and worry about — The only poll that matters is when everybody goes
to the election booth. -Yeah.
-And so we’ll see. -Well, this is interesting,
because you were a registered Democrat, Independent —
is that correct — and then Republican? -Democrat, Republican,
Independent, Democrat. I know something
about partisan politics. I’ve been everything.
-[ Laughs ] Wow. So, do you think
that there’s a way that Democrats and Republicans
can work together? -Well, we have to do
something about it. There’s two reasons
to run for president. One is to replace Donald Trump,
and number two is to pull this country together,
and we are in the situation — [ Cheers and applause ] We’re in a situation
where nobody talks to each other anymore, and you go to
the Senate office buildings — They won’t even sit at
the same table and have lunch. Unless people
talk to each other, you can’t get all the good ideas
and you can’t come together to change the world so that
we can all lead a better life. It’s a disgrace
the way nobody’s talking, and somebody’s
got to pull them together, and I think I know
how to do that. I did that in New York. We had a Republican Senate
and a Democratic House and a city council that was
sort of a mixture. And I think in 12 years we got virtually every piece
of legislation we needed passed, and you do it by going
and talking to people and convincing them,
and I convinced the Republican Senate
to pass gay marriage long before anybody else
had even heard of gay marriage. And that’s —
[ Cheers and applause ]

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  1. infinite145

    First one here

  2. Cloudy Stxrs

    Second :<

  3. Pretzel the Calf

    When it says 1 min ago

  4. Kirk Gibbs

    Bloomberg is a tyrant. He wants to take away freedom from all you ignorant little people. He knows what is best for you. Just submit.

  5. Sunshine Jenkins

    Sir bloomturd五五五五五crawl back unda the rock

    I approved this message

  6. Aaryan Panwar

    Who So Ever Read This Comment" May There Parents live more 100 years"

  7. Young Tang

    President Trump will win the re-election in landslide. I guarantee it.

  8. 8040

    Yang gang

  9. the king of cool

    He's Hillary Clinton with a penis

  10. TinyGreenTurtles

    Wow. I had no idea Bloomberg founded gay marriage. Just what we need, another blowhard claiming everything.

  11. Jamie King

    Wussup wussup wussupppp. I personally don't want this guy to be president. But he seems nice. Idk…

  12. Shablamant

    Was he implying that he is using the same strategy as did Facebook with Cambridge Analytica? What the f***?

  13. ComicsLegend

    All this damn money being spent on political ads could have gone towards helping the homeless , the sick, etc. What a huge waste of money by all these politicians being spent on these ads.

  14. infinite145

    R.I.P KOBE

  15. Fahria Sharmin

    Rip kobe bryant

  16. Jibril El-khatib

    Who else hates Donald trump comment if you do

  17. D. Roberts

    240 million on ads. Sad that this is what can get a person elected to the office. What I could do with that much money. Feed clothe and educate kids.

  18. Darth Vader

    240 million??? The empire doesn't share the same view as yours…

  19. Heather D.

    You too can be a Presidential candidate if you have billions of dollars…you don't even need any qualifications…oh, but it does help if you're over 70.

  20. Angelo Greene

    When Bloomberg states that if trump replies, that means trump thinks youre a threat.
    This is false, he thinks he can beat you. I would not give publicity to someone he deems a threat, all press is good press

    My own thoughts:
    Ignore him for Petes sake please. Im not even on a side but if you are a dem please ignore trump, if you are a rep ignore the feminist/lgbtq people.
    See if your ideas hold up for a while with the people you are aiming them at are no longer in the picture, you have shunned them.
    When it doesnt work out and you guys realize you are all idiots dont come crying to who ever you call daddy yo 仄撾儭


    Majority of the comments:

    "If your reading this, you'll be great one day!"

    Thank you.


    Awesome, thats exactly what AMERICA needs,,,,, another Billionaire. Awesome.

  23. SouthWestFinest

    Donald trump dropped a nuke in Iran. Like to undo

  24. randall2020

    Whatever has this asshole ever done other than robbing working people?

  25. Darth Vader

    Ew Bloomberg 丐丐亢亢

  26. Giacomo

    240 millions wasted Andrew Yang is in front of you and didn't spent even 1/4 of that fortune.
    You can't buy good ideas.

  27. Toke Asaurus420

    Its weird because jimmy himself is an ad

  28. exaddict

    Taking the Donald Trump approach, but this time as a jew liberal. Respect

  29. exaddict

    Running just to replace Donald Trump is a ridiculous reason. If you follow the path of the intolerant left, you're going to be considered intolerant.

  30. Top Dog

    The Devil himself!

  31. mrpohpoh

    This billionaire spending money on ads. When he could already be helping people that need it. Hes just having a piss contest with one other rich prick. Fuck this dude. Paying his way into our lives. Scum

  32. Stephanie Mercadal

    I love President Bloomberg !

  33. Marius Thefaker

    I'm up for a serious ad with an important message… but I still want Clydesdale's!

  34. bigbangnone

    Fallon is scum. Bloomberg is tyrannical.

  35. Syrup and Bacon Homestead

    What a clown

  36. flashblaze

    His hand movements are weird

  37. I like windows

    Can't even comment nor see the likes/dislikes on his videos…hard pass Chief

  38. Martin Acuna

    I like him.

  39. Stultus Stultus

    I think he really knows where Jimmy Hoffa's body is.

  40. Salma Y.

    Jimmy is so disheartened :/
    Poor man as if this SNL Commercial wasn't enough

  41. John Ramirez

    You know this guy reminds me of bullies in school. If you don't believe it watch his presidency commercials. He act like a grade school child. This is the reason i won't vote for him. All these people do is talk trash about the people that they are campaigning against. This is what bullies do in school. He can't just talk about the main points. Nope he starts off by bashing. Bring country together… Lmao. Nancy and schiff have done plenty to rip it apart. Yet to vote in a person who can't get beyond trash talking the president and other campaigns shouldn't be in charge. Would you put a bully in charge of a school? I want to see a person who wants the presidency who can lay aside the cracks and pokes at his competition. We need someone who just sticks to the point and not worry about INSULTING OR BASHING the other candidates. GROW UP AND A GROWN UP FOR PRESIDENT. I STILL LIKE TRUMP.

  42. OneButton Dash

    why doesn't he take care of NY, let the cops do their damn jobs and not have them be scared of arresting someone by enforcing the law but in turn be worried they can lose their job. What a fucking joke. Police in NYC walk on eggshells!

  43. Vices & Madonna

    What a waste of money! $240 million and he won't even win.

  44. Ilva Toska

    Not the biggest fan of him as a president, but this is what a real billionaire looks like, not like the orange on office

  45. Joseph

    Trump is going to destroy these hacks!

  46. thisguy

    I wonder if he realizes too many ads makes us hate you?

  47. OldRaver1

    Whilst Id definitely prefer this Billionaire to the current faux one in as President, I inherently feel these business guys should not be allowed to run. They didnt get to be billiinaires by being selfless. They got rich off the backs yyyof others.

    Can you trust any billionaire not to pull a Trump and make changes that just benefit their buddies and their own interests?

    I do like this guys approach though.
    Its not:
    – loud or blustering (Bernie)
    – inarticulate/bumbling (Biden)
    – lacking in va va voom (Warren)

    (But tbf I know nothing about his track record apart from what he said here.)

  48. I'm Hareeesh


  49. Michael Ebrahimi

    So jimmy, how much did he "donate" to your show so that you get him on as a guest?

  50. jed matza

    Did you see him grab that dogs face ? Not one of us. Bloomberg plays well were?

  51. Baby Pudge

    Bernie 2020

  52. Sid Chhibber

    Grade A piece of shit

  53. Spirit Of The Holidays

    ugh i dont want to see any political ads, especially not during the super bowl

  54. Monica Ibarra Fitness MakeUp Life

    Dislike again! Jimmy what a waste of air time! This guy is showing his true colors!
    I hope people can see he just admitted he is telling the people what they want to hear!

    ! .. 尹尹尹 seems like another politic who doesnt care about the people .. he just want to win! He just care about moving Trump
    Democrats = radicals dividers!
    Think like them you are in! Think different and you are out! And once they put you out they blame the separation on you!

  55. Joseph Willis

    Well, you gotta admit Bloomberg seems down to earth, and is apparently going to fight for 4 important things. But being Mayor for a few years is just not the same experience as Bernie has had in the Senate. Hmmm, choose from sympathetic guy who was poor as a child, or sympathetic guy who became a billionaire? I would choose the Bern, but it seems that the Bloom might be a good guy to have in his cabinet, no? He could pay for the lunches !!!

  56. manguy2000

    oooo he was a trailblazer on gay marriage…thanks for the over the top virtue signal

  57. Abraham Lincoln23

    Join the political revolution today BernieSanders.com/volunteer
    #Bernie2020 綾

  58. Michael Fabian


  59. MauriccioManiac

    Fir he interviews Trump and now Bloomberg. Jimmy is just not on the right side of history.

  60. Eric Ramirez

    So this is the guy from the ads huh time to download an adblocker

  61. Manuel Garcia

    If not for his stance on cannabis reform and prison reform, I would vote for him.

  62. Ye Thu Hein

    Billionaire mind … everybody can't understand… still learning

  63. Laura Schneer

    Why would I want a president that standing point is that he fought for gay marriage before anyone thought of it? And rubbing the backs of all parties doesnt get good results.
    Wong is wrong and right is right. Dont blend them together.

  64. Mind & Qi are One

    Get ready for your new plutocrat, Emperor Bloomberg! He's real friendly with the other Emperor, Xi Jinping, who Bloomberg said on record is NOT a dictator.

  65. New Message

    I think he just said he paid Facebook for your information.

  66. High Tide YGO

    I just feel like at this point everyones political views have been set in stone and Its silly that people are still trying to change it with millions of dollars just because they dont agree with who is in office. If only we could unify as a country and do whats best for the American people as a whole instead of whats in the best interest of the select minorities and the elite. Donald trump is not as much of an issue as the separation that parties have caused. Hopefully one day we can unify like this man speaks of, regardless of party. Love this country and I want to see everyone succeed!伐

  67. Moonpetals Kast

    Mike Bloomberg can kiss our American A** 潘 Mike Bloomberg is just one of the Demi rats rich runner-up they needed to find somebody who is part of the swamp. And let us tell you Mike Bloomberg American citizens are tired of people like you. You're all talk & a parasite from the swamp! Mike Bloomberg holds nothing good for the American citizens of this country. He's just part of the American take over. so put your ads where the sun don't shine because they are nothing but trash talk.

  68. Shrek Peters

    Crazy how Jimmy was able to score an interview with Thomas Wayne.

  69. Moonpetals Kast

    he's been to point something billion dollars on ads he could have donated that money to the people of his State who are drowning in the swamp. but he is nothing like our President Trump who donates his presidential salary 聖o the people of the United States 潘 澳own with the 氯儭Demi-rats 氯儭Down with 氯儭Mike Bloomberg 氯儭遲遲遲遲遲

  70. chikeokjr24

    Cant stand this guy, literally took food out of homeless ppls mouths

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